Overview and foresight, competence and drive
The falcon hovers high in the sky and overlooks wide areas. But its excellent eyesight enables it to recognize even the smallest details in all sharpness.
As a symbol of the Pharaoh, the falcon stood for foresight and reliability in ancient Egypt. In the Middle Ages it was a symbol of bravery, pride and virtue. In African myths it brings light into the darkness and progress into the world. Russian fairy tales tell of heroes who transform into falcons and thus pass the hardest tests.
For us, the falcon with its sharp eye symbolizes overview and foresight, while its strength reflects our competence and drive – four central values of our corporate culture.